A tale of two theories: Sympathy or competition?

Journal of Business Research

Volumn 60, Issue 3, 2007, Pages 197-205

  Torres, Ivonne M ^a  

^a NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Advertising; Ethnic identification; Ethnicity; Homophily; Minority; Target marketing

Indexed keywords

EID: 33846671109     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.09.025     Document Type: Article

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