A refinement and validation of the MARKOR scale

Journal of the Academy of Marketing Science

Volumn 28, Issue 4, 2000, Pages 527-539

  Matsuno, Ken ^a   Mentzer, John T ^b,c   Rentz, Joseph O ^b  

^a BABSON COLLEGE   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044524355     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300284005     Document Type: Article

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