An empirical analysis of follower entry timing decisions

Marketing Letters

Volumn 14, Issue 3, 2003, Pages 203-216

  Vakratsas, Demetrios ^a   Rao, Ram C ^b   Kalyanaram, Gurumurthy ^c  

^a MCGILL UNIVERSITY   (Canada)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

^c GK Associates   (United States)

Author keywords

Entry timing; Followers; Pioneering; Strategy

Indexed keywords

EID: 3943106763     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1027400918494     Document Type: Article

References (44)

1. Aron, Debra J. and Edward P. Lazear. (1990). "The Introduction of New Products," American Economic Review, 80(2), 421-426.
2. Bass, Frank M. (1995). "Empirical Generalizations and Marketing Science: A Personal View," Marketing Science, 14(3), Part 2 (of 2), G6-G19.
3. Bowman, Douglas and Hubert Gatignon. (1995). "Determinants of Competitor Response Time to a New Product Introduction," Journal of Marketing Research, 32(1), 42-53.
4. Brown, Christina and James M. Lattin. (1994). "Investigating the Relationship Between Time in Market and Pioneering Advantage," Management Science, 40(10), 1361-1369.
5. Eliashberg, Jehoshua and Abel P. Jeuland. (1986). "The Impact of Competitive Entry in a Developing Market Upon Dynamic Pricing Strategies," Marketing Science, 5(1), 20-36.
6. Fornell, Claes. (1992). "A National Customer Satisfaction Barometer: The Swedish Experience," Journal of Marketing, 56(1), 6-21.
7. Gatignon, Hubert, Thomas S. Robertson, and Adam J. Fein. (1997). "Incumbent Defense Strategies for New Product Entry," International Journal of Research in Marketing, 14(2), 163-176.
8. Glazer, A. (1985). "The Advantages of Being First," American Economic Review, 75(June), 514-526.
9. Golder, Peter N. (2000). "Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability," Journal of Marketing Research, 37(2), 156-172.
10. Golder, Peter N. and Gerard J. Tellis. (1993). "Pioneer Advantage: Marketing Logic or Marketing Legend?" Journal of Marketing Research, 30(May), 158-170.
11. Gort, Michael and Steven Klepper. (1982). "Time Paths in the Diffusion of Product Innovations," The Economic Journal, 92(September), 630-653.
12. Green, Paul E. and Abba M. Krieger. (1993). "Conjoint Analysis with Product Positioning Applications." In J. Eliashberg and G. Lilien (eds.), Marketing. Amsterdam: North-Holland, 467-516.
13. Greene, William H. (2000). Econometric Analysis, 4th edition. Upper Saddle River, NJ: Prentice Hall.
14. Griffin, Abbie. (1993). "Metrics for Measuring Product Development Cycle Time," Journal of Product Innovation Management, 10(2), 112-125.
15. Huff, Leonard C. and William T. Robinson. (1994). "Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages," Management Science, 40(10), 1370-1377.
16. Information Resources Incorporated. (1994). The Marketing Factbook. Chicago: IRI.
17. Kalyanaram, Gurumurthy, William T. Robinson, and Glen L. Urban. (1995). "Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research," Marketing Science, 14(3), Part 2 (of 2), G212-G221.
18. Kalyanaram, Gurumurthy and Dick R. Wittink. (1994). "Heterogeneity in Entry Effects Between Nondurable Consumer Product Categories," International Journal of Research in Marketing, 11(3), 219-231.
19. Kardes, Frank R. and Gurumurthy Kalyanaram. (1992). "Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective," Journal of Marketing Research, 29(August), 343-357.
20. Keck, Kay and Ram C. Rao. (1987). "Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies," Annales des Telecommunications, 42(November-December), 686-692.
21. Krider, Robert E. and Charles B. Weinberg. (1998). "Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game," Journal of Marketing Research, 35(February), 1-15.
22. Kuester, Sabine, Christian Homburg, and Thomas S. Robertson. (1999). "Retaliatory Behavior to New Product Entry," Journal of Marketing, 63(4), 90-106.
23. Leeflang, Peter and Dick R. Wittink. (1992). "Diagnosing Competitive Reactions Using (Aggregated) Scanner Data," International Journal of Research in Marketing, 9(1), 39-57.
24. Lieberman, Marvin B. and David B. Montgomery. (1988). "First-Mover Advantages," Strategic Management Journal, 9(Special Issue), 41-58.
25. Lilien, Gary L. and Eunsang Yoon. (1990). "The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products," Management Science, 36(5), 568-585.
26. Maggi, Giovanni. (1996). "Endogenous Leadership in a New Market," Rand Journal of Economics, 27(4), 641-659.
27. Moore, Michael J., William Boulding, and Ronald C. Goodstein. (1991). "Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?" Journal of Marketing Research, 28(February), 97-104.
28. Narasimhan, Chakravarthi and Z. John Zhang. (2000). "Market Entry Strategy under Firm Heterogeneity and Asymmetric Payoffs," Marketing Science, 19(4), 313-327.
29. Pindyck, Robert S. and Daniel L. Rubinfeld. (1991). Econometric Models and Economic Forecasts, 3rd edition. New York: McGraw-Hill.
30. Prescott, Edward C. and Michael Visscher. (1977). "Sequential Location Among Firms with Foresight," Bell Journal of Economics, 8(Autumn), 378-393.
31. Robinson, William T. (1988). "Marketing Mix Reaction to Entry," Marketing Science, 7(3), 368-385.
32. Robinson, William T. and Sungwook Min. (2002). "Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Business," Journal of Marketing Research, 39(1), 120-128.
33. Schmalensee, Richard. (1982). "Product Differentiation Advantages of Pioneering Brands," American Economic Review, 27, 349-365.
34. Shankar, Venkatesh. (1997). "Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration," Marketing Science, 16(3), 271-293.
35. Shankar, Venkatesh. (1999). "New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Conduct," Journal of Marketing Research, 36(3), 327-344.
36. Shankar, Venkatesh, Gregory S. Carpenter, and Lakshman Krishnamurthi. (1998). "Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers," Journal of Marketing Research, (February), 54-70.
37. Shankar, Venkatesh, Gregory S. Carpenter, and Lakshman Krishnamurthi. (1999). "The advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis," Journal of Marketing Research, 31(May), 269-276.
38. Silk, Alvin J. and Glen L. Urban. (1978). "Pre-Test Market Evaluation of New Packaged Goods: A Model and Measurement Methodology," Journal of Marketing Research, 15(2), 171-191.
39. Urban, Glen L. (1993). "Pretest Market Forecasting." In J. Eliashberg and G. Lilien (eds.), Marketing. Amsterdam: North-Holland, 315-348.
40. Urban, Glen L., Theresa Carter, Steven Gaskin, and Zofia Mucha. (1986). "Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications," Management Science, 32(6), 645-659.
41. Urban, Glen L. and John R. Hauser. (1995). Design and Marketing of New Products. New York: Prentice Hall.
42. VanderWerf, Pieter A. and John F. Mahon. (1997). "Meta-Analysis of the Impact of Research Methods on Findings of First-Mover Advantage," Management Science, 43(1), 1510-1519.
43. Von Braun, Christoph-Friedrich. (1990). "The Acceleration Trap," Sloan Management Review, 32(1), 49-58.
44. Zhang, Shi and Arthur B. Markman. (1998). "Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences," Journal of Marketing Research, 35(November), 413-426.