Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering

Journal of Business Research

Volumn 62, Issue 8, 2009, Pages 782-788

  Garrett, Robert P ^a,b   Covin, Jeffrey G ^a,b   Slevin, Dennis P ^a,b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Market pioneering; Risk taking; Strategic learning

Indexed keywords

EID: 67349212598     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.06.006     Document Type: Article

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