Launch strategy, launch tactics, and demand outcomes

Journal of Product Innovation Management

Volumn 16, Issue 6, 1999, Pages 509-529

  Guiltinan, Joseph P ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION THEORY; MARKETING; PRODUCT DESIGN; STRATEGIC PLANNING; SUPERVISORY PERSONNEL; VALUE ENGINEERING;

INNOVATIONS; PRODUCT LAUNCHING STRATEGIES;

PRODUCT DEVELOPMENT;

EID: 0033343370     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(99)00013-2     Document Type: Article

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