Stage-gate controls, learning failure, and adverse effect on novel new products

Journal of Marketing

Volumn 72, Issue 1, 2008, Pages 118-134

  Sethi, Rajesh ^a   Iqbal, Zafar ^b  

^a CLARKSON UNIVERSITY   (United States)

^b DEPAUL UNIVERSITY   (United States)

Author keywords

Learning failure; Process improvement; Product development teams; Project inflexibility; Stage gate controls

Indexed keywords

EID: 39749142764     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.1.118     Document Type: Article

References (69)