Impact of new product development (NPD) proficiency and NPD entry strategies on product quality and risk

R and D Management

Volumn 38, Issue 5, 2008, Pages 491-509

  Millson, Murray R ^a   Wilemon, David ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 54349097767     PISSN: 00336807     EISSN: 14679310     Source Type: Journal    
DOI: 10.1111/j.1467-9310.2008.00534.x     Document Type: Article

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