Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA

International Marketing Review

Volumn 18, Issue 2, 2001, Pages 160-187

  Alpert, Frank ^a   Kamins, Michael ^b   Sakano, Tomoaki ^c   Onzo, Naoto ^c   Graham, John ^d  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c WASEDA UNIVERSITY   (Japan)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Brand awareness; Brands; Japan; Retailing; USA

Indexed keywords

EID: 0442314436     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330110389990     Document Type: Article

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