Theoretical analysis of the antecedents and the consequences of students' identification with their university and their perception of quality;Anàlisi teòrica dels antecedents i conseqüències de la identificació de l'alumnat amb la universitat i de la seva percepció de qualitat universitària

Intangible Capital

Volumn 7, Issue 1, 2011, Pages 170-212

  Trullas, Irene ^a   Enache, Mihaela ^a  

^a UNIVERSITAT POLITÈCNICA DE CATALUNYA   (Spain)

Author keywords

Identification; Institutional support; Relationship marketing; Segmentation; University marketing

Indexed keywords

EID: 79955827663     PISSN: 16979818     EISSN: None     Source Type: Journal    
DOI: 10.3926/ic.2011.v7n1.p170-212     Document Type: Article

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