Does corporate social responsibility image influence on purchase intent? The role of consumer-companyidentification;Influye la imagen de responsabilidad social en la intención de compra? El papel de la identificación del consumidor con la empresa

Universia Business Review

Volumn 19, Issue , 2008, Pages 10-23

  Bigne Alcañiz, Enrique ^a   Currás Pérez, Rafael ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Brand image; C C identification; Corporate social responsibility; Purchase intent; Structural equation modelling

Indexed keywords

EID: 52349124750     PISSN: 16985117     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (26)

1. Ashforth B. y Mael, F. (1989). "Social identity theory and the organization". The Academy of Management Review, January, Vol. 14, núm. 1, p. 20-39.
2. Belk, R. (1988). "Possessions and the extended self. Journal of Consumer Research, Vol. 15, núm. 2, p. 139-168.
3. Berens, G. van Riel, C. y Bruggen, Q. (2005). "Corporate associations and consumer product responses: the moderating role of corporate brand dominance". Journal of Marketing, Vol. 69 (July), p. 35-48.
4. Bergami, M. y Bagozzi, R. (2000). "Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization". British Journal of Social Psychology, Vol. 39, p. 555-577.
5. Bhattacharya, C. y Sen, S. (2003). "Consumer-Company Identification: a framework for understanding consumers' relationships with companies". Journal of Marketing, Vol. 67 (April), p. 76-88.
6. Bhattacharya, C., Rao, H. y Glynn, M. (1995). "Understanding the bond of Identification: an investigation of its correlates among art museum members". Journal of Marketing, Vol. 59, num. 4, p. 46-57.
7. Bigné, E., Chumpitaz R., Andreu, L y Swaen, V. (2005). "Percepción de la responsabilidad social corporativa: un análisis cross-cultural". Universia Business Review, Primer Trimestre, p. 14-27.
8. Brown, T. y Dach, P. (1997). 'The company and the product: corporate associations and consumer product responses". Journal of Marketing, Vol. 61 (January), p. 68-84.
9. Carrigan, M. y Attalla, A. (2001 ). 'The myth of the ethical consumer: do ethics matter in purchase behaviour?". Journal of Consumer Marketing, Vol. 18, num. 7, p. 560-577.
10. Dean, D. (2002). "Associating the corporation with a charitable event trough sponsorship: measuring the effects on corporate community relations". Journal of Advertising, Vol. 32, núm. 4, p. 77-87.
11. Dutton, J., Dukerich, J. y Harquail, C. (1994). "Organizational images and member identification". Administrative Science Quarterly, Vol. 39, núm. 2, p. 239-263.
12. Fernandez, D. y Merino, A. (2005). "¿Existe disponibilidad a pagar por responsabilidad social corporativa? Percepción de los consumidores". Universia Business Review, Tercer Trimestre, p. 2-17.
13. Fundación Ecología y Desarrollo (2006). "Anuario sobre Responsabilidad Social Corporativa en España 2006". Ed. Fundación Ecología y Desarrollo, Zaragoza.
14. Fundación Empresa y Sociedad (2005a). "La Acción Social en Ia prensa escrita. España 2005", Ed. Fundación Empresa y Sociedad, Madrid.
15. Fundación Empresa y Sociedad (2005b). "La Acción Social según el ciudadano", Ed. Fundación Empresa y Sociedad, Madrid.
16. Hunt, S., Wood, V. y Chonko, L (1989). "Corporate ethical values and organizational commitment in marketing". Journal of Marketing, Vol. 53, núm. 3, p. 79-90.
17. Keller, K. (1993). "Conceptualizing, Measuring and Managing Customer Based Brand Equity". Journal of Marketing, January, Vol. 57, p. 1-22.
18. Kristof, A. (1996). "Person-organization fit: An integrative review of its conceptualizations, measurement, and implications". Personnel Psychology, Vol. 49, núm. 1, p. 1-49.
19. Lichtenstein, D., Drumwright, M., y Braig, B. (2004). 'The effect of Corporate Social Responsibility on customer donations to corporate-supported nonprofits". Journal of Marketing, Vol. 68 (October), p. 16-32.
20. Maignan, I. y Ferrell, O. (2004). "Corporate Social Responsibility and marketing: an integrative framework". Journal of Academy of Marketing Science, Vol. 32, núm. 1, p. 3-19.
21. Marin, L. y Ruiz, S. (2007). "La identificación del consumidor con la empresa: más allá del marketing de relaciones". Universia Business Review, Primer Trimestre, p. 62-75.
22. Menon, S. y Kahn, B. (2003). "Corporate sponsorships of philanthropic activities: when do they impact percewwption of sponsor brand?". Journal of Consumer Psychology, Vol. 13, núm. 3, p. 316-327.
23. Putrevu, S. y Lord, K. (1994). "Comparative and nonoomparatrve advertising: attltudlnal effects under cognitive and affective involvement conditions". Journal of Advertising, Vol. 23, p. 77-91.
24. Sen, S. y Bhattacharya, C. (2001 ). "Does doing good always lead to doing better? Consumer reactions to corporate social responsibility". The Journal of Marketing Research, Vol. 38, num. 2, p. 225-243.
25. Van Herpen, E., Pennings, J. y Meulenberg, M. (2003). "Consumers' evaluations of socially responsible activities in retailing". Working Paper, Marketing and Consumer Behaviour Group, Universidad de Wageningen.
26. Villafañe, J. (1998). "Imagen Positiva. Gestión estratégica de la imagen de las empresas". Ed. Pirámide, Madrid.