University marketing: Perceptions, practices and prospects in the less developed world

Journal of Marketing for Higher Education

Volumn 15, Issue 2, 2006, Pages 129-153

  Maringe, Felix ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Curriculum focused marketing concept; Higher education; Marketing

Indexed keywords

EID: 33745623668     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v15n02_06     Document Type: Article

References (25)

1. Brassington, F. and Pettit, M. (2000). Principles of Marketing, New York: Pearson Publications.
2. Canterbury, R. M. (1999). Higher Education marketing: A challenge. The Journal of College Admissions, (Fall) 165, pp. 22-30.
3. Cicarelli, J. (1990). Are college students customers or products? Journal of College Admissions, Fall, 129,pp. 4-6.
4. Coleman, J. S. (1994). Social Policy Research and societal decision making, in D.S. Anderson and B.J. Biddle (eds.) Knowledge for policy: Improving education through research. London: Paul Chapman.
5. Denzin, N. K. (1997). Triangulation in educational research, J. P. Keeves and G. Lakomoski (eds.) Issues in educational research, Oxford: Elseveir Science Limited.
6. Dorsey, B. J. (1995). A national longitudinal study of Black high school graduates in Zimbabwe: The class of 1971, preliminary results of a fifteen year tracer study. Zimbabwe Journal of Educational Research. Occasional paper number 7.
7. Foskett, N. H. (1992). Managing External relations in schools: A practical guide, London: Routledge Falmer.
8. Gerson, R. F. (1994). Measuring Customer satisfaction, London: Kogan Page.
9. Gordon, R. (1997). Legislation and Educational Policy in Zimbabwe, The state and the reproduction of patriarchy. Gender and Education, 8. (2) pp. 215-219.
10. Gray, L. (1991). Education Marketing, Buckingham: Open University Press.
11. Guba, E. G. and Lincoln, Y. S. (1994). Competing paradigms in educational research, N.K. Denzin and Y. S. Lincoln (eds.) Handbook of qualitative research, Beverly Hills: Sage Publications.
12. Hooley, G. West, C. J. and Lynch, J. E. (1984). Marketing in the UK: A survey of current practice and performance, London: Institute of Marketing Publications.
13. Ivy, J. (2002). University image: The role of marketing in MBA student recruitment in state subsidised universities in the RSA, unpublished D.Ed thesis: University of Leicester.
14. Keele, U. (2001). Sociological explanations between micro and macro and the integration of qualitative and quantitative methods, Forum for Qualitative research, 2 (1) pp. 1-21.
15. Keen, C. and Greenhall, J. (1987). Public relations management in colleges, polytechnics and universities, Banbury: Heist Publications.
16. Kotler, P. (2003). Marketing Management, International edition, New Jersey: Pearson Educational International.
17. LeBlanc, G. and Nguyen, N. (1999). Listening to the customer's voice: Examining perceived service value among business college students. International Journal of Educational Management, 13 (4) pp. 187-198.
18. Maringe, F. (2003). Marketing University Education: An investigation into the perceptions, practice and prospects of university marketing in Zimbabwe, unpublished PhD thesis: University of Southampton.
19. Maringe, F. (2004). Vice Chancellors perceptions of university marketing: A view from universities in the developing world. Higher Education Review, 36, (2): 53-68.
20. McCarthy, E. J. (1960). Basic marketing, London: Harper Row.
21. McColl, R. Callaghan, B. and Palmer, A. (1998). Services marketing: A managerial approach, Sidney: McGraw Hill Publishers.
22. Naude, P. and Ivy, J. (1999). The marketing strategies of universities in the UK. International Journal of Educational Management, 13 (3) pp. 126-134.
23. Sallis, E. (1993). Total quality management, London: Kogan Page.
24. Smith, D. Scott, P. and Lynch, J. (1995). The role of marketing in university and college sector, Leeds: Heist Publications.
25. Zvobgo, R. J. (1996). Transforming Education: The Zimbabwean Experience, Harare: The College Press.