Service strategies for higher educational institutions based on student segmentation

Journal of Marketing for Higher Education

Volumn 17, Issue 2, 2008, Pages 238-255

  Ghosh, Amit K ^a   Javalgi, Rajshekhar ^a   Whipple, Thomas W ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Registration data analysis; Segmentation; Service strategies

Indexed keywords

EID: 67449158173     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240801912641     Document Type: Article

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