Measuring student expectations and their effects on satisfaction: The importance of managing student expectations

Journal of Marketing Education

Volumn 28, Issue 3, 2006, Pages 254-264

  Appleton Knapp, Sara L ^a   Krentler, Kathleen A ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Assessment; Expectations; Perceptions; Recall; Satisfaction

Indexed keywords

EID: 33750282667     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306293359     Document Type: Article

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