Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 193-200

  Stephens, Debra Lynn ^a   Hill, Ronald Paul ^b   Bergman, Karyn ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295671     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00069-0     Document Type: Article

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