The role of the mobile medium in multichannel CRM communication

International Journal of Electronic Customer Relationship Management

Volumn 5, Issue 1, 2011, Pages 23-45

  Sinisalo, Jaakko ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

Communication; CRM; Customer relationship management; mCRM; Mobile customer relationship management; Mobile medium; Multichannel environment

Indexed keywords

EID: 79955462223     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2011.039798     Document Type: Article

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