Mobile marketing: Killer application or new hype?

4th Annual International Conference on Mobile Business, ICMB 2005

Volumn , Issue , 2005, Pages 294-300

  McManus, Patricia ^a   Scornavacca, Eusebio ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE;

CASE-STUDIES; CONCEPTUAL FRAMEWORKS; CORE DIMENSION; KILLER-APPLICATION; MOBILE MARKETING; NEW CHANNELS; PAPER FINISH;

MARKETING;

EID: 84937931901     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2005.65     Document Type: Conference Paper

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