Do Mobile CRM Services Appeal to Loyalty Program Customers?

International Journal of E-Business Research (IJEBR)

Volumn 3, Issue 2, 2007, Pages 24-40

  Liljander, Veronica ^a   Polsa, Pia ^a   Forsberg, Kim ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

CRM; loyalty; loyalty program; mobile phones; mobile service

Indexed keywords

EID: 85001720448     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2007040103     Document Type: Article

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