Mobile Customer Relationship Management: a communication perspective

International Journal of Electronic Customer Relationship Management

Volumn 1, Issue 3, 2007, Pages 242-257

  Sinisalo, Jaakko ^a   Karjaluoto, Heikki ^b  

^a UNIVERSITY OF OULU   (Finland)

^b UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

communication process; CRM; Customer Relationship Management; marketing communications; mCRM; mobile Customer Relationship Management; mobile medium

Indexed keywords

EID: 67650786215     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2007.017794     Document Type: Article

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