Mobile customer relationship management: Underlying issues and challenges

Business Process Management Journal

Volumn 13, Issue 6, 2007, Pages 771-787

  Sinisalo, Jaakko ^a   Salo, Jari ^a   Karjaluoto, Heikki ^a   Leppäniemi, Matti ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

Customer relations; Mobile communication systems; Relationship marketing

Indexed keywords

EID: 36249020440     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150710834541     Document Type: Article

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