Extending CRM with mobile messaging: A case study

International Journal of Business Innovation and Research

Volumn 4, Issue 1-2, 2010, Pages 15-29

  Duran, Randall E ^a  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Business innovation; Case study; Channels; CRM; Customer relationship management; Financial services; Information technology; Mobile banking; Mobile services; Service oriented architecture; Short message service; SMS; SOA

Indexed keywords

EID: 77951293732     PISSN: 17510252     EISSN: 17510260     Source Type: Journal    
DOI: 10.1504/IJBIR.2010.029538     Document Type: Article

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