Anarchy of effects? Exploring attention to online advertising and multiple outcomes

Psychology and Marketing

Volumn 28, Issue 4, 2011, Pages 417-440

  Goodrich, Kendall ^a  

^a WRIGHT STATE UNIVERSITY   (United States)

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EID: 79952077019     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20371     Document Type: Article

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