Promotions spontaneously induce a positive evaluative response

Journal of Consumer Psychology

Volumn 16, Issue 3, 2006, Pages 295-305

  Naylor, Rebecca Walker ^a   Raghunathan, Rajagopal ^b,d   Ramanathan, Suresh ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

^d UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748420930     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1603_11     Document Type: Article

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