Effects of comparative advertising in high-and low-cognitive elaboration conditions

Journal of Advertising

Volumn 35, Issue 2, 2006, Pages 55-67

  Chow, Cheris W C ^a   Luk, Chung Leung ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

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EID: 33748551685     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2006.10639229     Document Type: Article

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