Implicit consumer preferences and their influence on product choice

Psychology and Marketing

Volumn 23, Issue 9, 2006, Pages 727-740

  Friese, Malte ^a   Wänke, Michaela ^a   Plessner, Henning ^b  

^a UNIVERSITY OF BASEL   (Switzerland)

^b UNIVERSITY OF HEIDELBERG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748865391     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20126     Document Type: Article

References (47)

1. Asendorpf, J. B., Banse, R., & Mücke, D. (2002). Double discrimination between implicit and explicit personality self-concept: The case of shy behavior. Journal of Personality and Social Psychology, 83, 380-393.
2. Banse, R., Seise, J., & Zerbes, N. (2001). Implicit attitudes towards homosexuality: Reliability, validity, and controllability of the IAT. Zeitschrift für Experimentelle Psychologie, 48, 145-160.
3. Bargh, J. A. (2002). Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation. Journal of Consumer Research, 29, 280-285.
4. Baumeister, R. F., & Heatherton, T. F. (1996). Self-regulation failure: An overview. Psychological Inquiry, 7, 1-15.
5. Baumeister, R. F., Bratslavsky, E., Muraven, M., & Tice, D. M. (1998). Ego depletion: Is the active self a limited resource? Journal of Personality and Social Psychology, 74, 1252-1265.
6. Bohner, G., & Wänke, M. (2002). Attitudes and attitude strength. Hove: Psychology Press.
7. Blair, O. V. (2002). The malleability of automatic stereotypes and prejudice. Personality and Social Psychology Review, 6, 242-261.
8. Bluemke, M., & Friese, M. (2006). Do features of stimuli influence IAT effects? Journal of Experimental Social Psychology, 42, 163-176.
9. Brunel, F. F., Tietje, B. C., & Greenwald, A. G. (2004). Is the Implicit Association Test a valid and valuable measure of implicit consumer social cognition? Journal of Consumer Psychology, 14, 385-404.
10. Cobb, C. J., & Hoyer, W. D. (1986). Planned versus impulsive purchase behavior. Journal of Retailing, 62, 384-409.
11. De Houwer, J. (2006). What are implicit measures and why are we using them? In R. W. Wiers & A. W. Stacy (Eds.), The handbook of implicit cognition and addiction (pp. 11-28). Thousand Oaks, CA: Sage.
12. Dholakia, U. M. (2000). Temptation and resistance: An integrated model of consumption impulse formation and enactment. Psychology & Marketing, 17, 955-982.
13. Dovidio, J. F., Kawakami, K., Johnson, C., Johnson, B., & Howard, A. (1997). On the nature of prejudice: Automatic and controlled processes. Journal of Experimental Social Psychology, 33, 510-540.
14. Egloff, B., & Schmukle, S. C. (2002). Predictive validity of an Implicit Association Test for assessing anxiety. Journal of Personality and Social Psychology, 83, 1441-1455.
15. Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior: The MODE model as an integrative framework. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 23, pp. 75-109). San Diego, CA: Academic Press.
16. Fazio, R. H., Jackson, J. R., Dunton, B. C., & Williams, C. J. (1995). Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline? Journal of Personality and Social Psychology, 69, 1013-1027.
17. Fazio, R. H., & Olson, M. A. (2003). Implicit measures in social cognition research: Their meaning and use. Annual Review of Psychology, 54, 297-327.
18. Fazio, R. H., & Towles-Schwen, T. (1999). The MODE model of attitude-behavior processes. In S. Chaiken & Y. Trope (Eds.), Dual-process theories in social psychology (pp. 97-116). New York: Guilford Press.
19. Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition: Attitudes, selfesteem, and stereotypes. Psychological Review, 102, 4-27.
20. Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellott, D. S. (2002). A unified theory of implicit attitudes, stereotypes, selfesteem, and self-concept. Psychological Review, 109, 3-25.
21. Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology, 74, 1464-1480.
22. Greenwald, A. G., & Nosek, B. A. (2001). Health of the Implicit Association Test at age 3. Zeitschrift für Experimentelle Psychologie, 48, 85-93.
23. Hofmann, W., Gschwendner, T., Nosek, B. A., & Schmitt, M. (2005). What moderates implicit-explicit consistency? European Review of Social Psychology, 16, 335-390.
24. Hofmann, W., Rauch, W., & Gawronski, B. (in press). And deplete us not into temptation: Automatic attitudes, dietary restraint, and self-regulatory resources as determinants of eating behavior. Journal of Experimental Social Psychology.
25. Kaufman-Scarborough, C., & Cohen, J. (2004). Unfolding consumer impulsivity: An existential-phenomenological study of consumers with attention deficit disorder. Psychology & Marketing, 21, 637-669.
26. Maison, D., Greenwald, A. G., & Bruin, R. (2004). Predictive validity of the Implicit Association Test in studies of brands, consumer attitudes, and behavior. Journal of Consumer Psychology, 14, 405-415.
27. McConnell, A. R., & Leibold, J. M. (2001). Relations among the Implicit Association Test, discriminatory behavior, and explicit measures of racial attitudes. Journal of Experimental Social Psychology, 37, 435-442.
28. Mierke, J., & Klauer, K. C. (2001). Implicit association measurement with the IAT: Evidence for effects of executive control processes. Zeitschrift für Experimentelle Psychologie, 48, 107-122.
29. Mierke, J., & Klauer, K. C. (2003). Method-specific variance in the Implicit Association Test. Journal of Personality and Social Psychology, 85, 1180-1192.
30. Nosek, B. A., & Banaji, M. R. (2001). The go/no-go association task. Social Cognition, 19, 625-666.
31. Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (in press). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic processes in social thinking and behavior. London: Psychology Press.
32. Olson, M. A., & Fazio, R. H. (2001). Implicit attitude formation through classical conditioning. Psychological Science, 12, 413-417.
33. Olson, M. A., & Fazio, R. H. (2002). Implicit acquisition and manifestation of classically conditioned attitudes. Social Cognition, 20, 89-104.
34. Perugini, M. (2005). Predictive models of implicit and explicit attitudes. British Journal of Social Psychology, 44, 29-45.
35. Rothermund, K., & Wentura, D. (2001). Figure-ground asymmetries in the Implicit Association Test (IAT). Zeitschrift für Experimentelle Psychologie, 48, 94-106.
36. Rothermund, K., & Wentura, D. (2004). Underlying processes in the Implicit Association Test: Dissociating salience from associations. Journal of Experimental Social Psychology, 133, 139-165.
37. Rudman, L. A. (2004). Social justice in our minds, homes, and society: The nature, causes, and consequences of implicit bias. Social Justice Research, 17, 129-142.
38. Schmukle, S. C., & Egloff, B. (2004). Does the Implicit Association Test for assessing anxiety measure trait and state variance? European Journal of Personality, 18, 483-494.
39. Schmukle, S. C., & Egloff, B. (2005). A latent state-trait analysis of implicit and explicit personality measures. European Journal of Psychological Assessment, 21, 100-107.
40. Shiv, B., & Fedorikhin, A. (1999). Heart and mind in conflict: The interplay of affect and cognition in consumer decision making. Journal of Consumer Research, 26, 278-292.
41. Steffens, M. C. (2004). Is the Implicit Association Test immune to faking? Experimental Psychology, 51, 165-179.
42. Steffens, M. C., & Plewe, I. (2001). Items' cross-category associations as a confounding factor in the Implicit Association Test. Zeitschrift für Experimentelle Psychologie, 48, 123-134.
43. Teachman, B. A., & Woody, S. R. (2003). Automatic processing in spider phobia: Implicit fear associations over the course of treatment. Journal of Abnormal Psychology, 112, 100-109.
44. Walther, E., & Grigoriadis, S. (2004). Why sad people like shoes better: The influence of mood on the evaluative conditioning of consumer attitudes. Psychology & Marketing, 21, 755-773.
45. Wänke, M., Plessner, H., De Houwer, J., Richter, L., & Gärtner, T. (unpublished). Measuring attitude change and predicting brand choice with the IAT. Manuscript submitted for publication.
46. Wigboldus, D. H. J., Holland, R. W., & van Knippenberg, A. (2004). Single target implicit associations. Manuscript submitted for publication.
47. Wilson, T., Lindsey, S., & Schooler, T. Y. (2000). A model of dual attitudes. Psychological Review, 107, 101-126.