When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice

Psychology and Marketing

Volumn 23, Issue 12, 2006, Pages 1015-1034

  Scarabis, Martin ^a   Florack, Arnd ^b   Gosejohann, Stefanie ^c  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b UNIVERSITY OF BASEL   (Switzerland)

^c MÜNSTER UNIVERSITY OF APPLIED SCIENCES   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845331735     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20144     Document Type: Article

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