Brand relationships: Strengthened by emotion, weakened by attention

Journal of Advertising Research

Volumn 46, Issue 4, 2006, Pages 410-419

  Heath, Robert ^a   Brandt, David ^b   Nairn, Agnes ^c  

^a UNIVERSITY OF BATH   (United Kingdom)

^b OTX Research   (United States)

^c EMLYON BUSINESS SCHOOL   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 39149084932     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S002184990606048X     Document Type: Article

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