Advertising weak and strong brands: Who gains?

Psychology and Marketing

Volumn 22, Issue 6, 2005, Pages 473-488

  Dahlén, Micael ^a   Lange, Fredrik ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

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EID: 26444465702     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20069     Document Type: Review

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