How does sales force automation influence relationship quality and performance? The mediating roles of learning and selling behaviors

Industrial Marketing Management

Volumn 39, Issue 7, 2010, Pages 1128-1138

  Park, Jeong Eun ^a   Kim, Juyoung ^b   Dubinsky, Alan J ^b,c,d   Lee, Hyunju ^a  

^a Ewha Womans University   (South Korea)

^b Sogang University   (South Korea)

^c ST CATHERINE UNIVERSITY   (United States)

^d PURDUE UNIVERSITY   (United States)

Author keywords

Customer relationship management; Effective selling; Relationship quality; Sales force automation; Sales performance

Indexed keywords

EID: 77956880412     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.11.003     Document Type: Article

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