Understanding sales force automation outcomes: A managerial perspective

Industrial Marketing Management

Volumn 34, Issue 4 SPEC ISS., 2005, Pages 369-377

  Bush, Alan J ^a   Moore, Jarvis B ^a   Rocco, Rich ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Sales force automation; SFA adoption; SFA failures; SFA outcomes

Indexed keywords

EID: 17844395963     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.016     Document Type: Article

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