Customer relationship management implementation gaps

Journal of Personal Selling and Sales Management

Volumn 24, Issue 4, 2004, Pages 279-295

  Zablah, Alex R ^a   Bellenger, Danny N ^b   Johnston, Wesley J ^c  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

^c UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444463037     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2004.10749038     Document Type: Article

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