An empirical investigation of technology acceptance in a field sales force setting

Industrial Marketing Management

Volumn 34, Issue 4 SPEC ISS., 2005, Pages 407-415

  Robinson Jr , Leroy ^a   Marshall, Greg W ^b   Stamps, Miriam B ^c  

^a UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

^b ROLLINS COLLEGE   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Adaptive selling; Sales force; Technology acceptance

Indexed keywords

EID: 17844398050     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.019     Document Type: Article

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