Impact of sales force automation on technology-related stress, effort, and technology usage among salespeople

Industrial Marketing Management

Volumn 34, Issue 4 SPEC ISS., 2005, Pages 345-354

  Rangarajan, Deva ^a   Jones, Eli ^b   Chin, Wynne ^c  

^a VLERICK BUSINESS SCHOOL   (Belgium)

^b UNIVERSITY OF HOUSTON   (United States)

^c UNIVERSITY OF HOUSTON   (United States)

Author keywords

Effect of technology on end user; Role perceptions; Sales force technology; SFA integration

Indexed keywords

EID: 17844383234     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.015     Document Type: Article

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