Organizational memory: A new perspective on the organizational buying process

Journal of Business and Industrial Marketing

Volumn 18, Issue 2-3, 2003, Pages 237-257

  Park, Jeong Eun ^a   Bunn, Michele D ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

Business to business marketing; Buying behaviour; Organizations

Indexed keywords

EID: 0242329668     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310471313     Document Type: Review

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