Customer information systems and competitive advantage: A case study of a top ten building society

International Journal of Bank Marketing

Volumn 14, Issue 4, 1996, Pages 36-44

  Dawes, Jillian ^a   Worthington, Steve ^b  

^a UNIVERSITY OF NORTHAMPTON   (United Kingdom)

^b STAFFORDSHIRE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642627156     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329610119300     Document Type: Article

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