The blind spot of relationships in consumer markets: The consumer proneness to engage in relationships

Journal of Marketing Management

Volumn 24, Issue 1-2, 2008, Pages 153-168

  Fernandes, Teresa M ^a   Proença, João F ^a  

^a UNIVERSITY OF PORTO   (Portugal)

Author keywords

Consumer markets; Relationship marketing; Relationships

Indexed keywords

EID: 70349666486     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X273975     Document Type: Article

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