Philosophising on the elusiveness of relationship marketing theory in consumer markets: A case for reassessing ontological and epistemological assumptions

Australasian Marketing Journal

Volumn 11, Issue 3, 2003, Pages 61-71

  Shrivastava, Samir ^a   Kale, Sudhir H ^a  

^a BOND UNIVERSITY   (Australia)

Author keywords

Consumer markets; Epistemology; Ontology; Relationship marketing

Indexed keywords

EID: 53749108482     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(03)70135-9     Document Type: Article

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