Explaining and evaluating the implementation of organizational relationship marketing in the banking industry: Clients' perception

Journal of Business Research

Volumn 45, Issue 2, 1999, Pages 199-209

  Ricard, Line ^a   Perrien, Jean ^b  

^a HEC MONTRÉAL   (Canada)

^b UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033148078     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00226-9     Document Type: Article

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