A relationship marketing perspective in electronic banking: Evidence from Greece

Journal of Euromarketing

Volumn 15, Issue 1, 2005, Pages 47-73

  Argyriou, Evmorfia ^a   Melewar, T C ^a   Meadows, Maureen ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

E banking; Greece; High street banks; Relationship marketing; Virtualization

Indexed keywords

BANKING; MARKETING;

EURASIA; EUROPE; GREECE; SOUTHERN EUROPE;

EID: 33645118316     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1300/J037v15n01_04     Document Type: Article

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