Markets of a single customer: exploiting conceptual developments in market segmentation

European Journal of Marketing

Volumn 31, Issue 11-12, 1997, Pages 873-895

  Kara, Ali ^a   Kaynak, Erdener ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Information technology; Market research; Market segmentation; Marketing theory

Indexed keywords

EID: 85133442334     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710190587     Document Type: Article

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