Self-service technology for sales purposes in branch banking: The impact of personality and relationship on customer adoption

International Journal of Bank Marketing

Volumn 27, Issue 7, 2009, Pages 488-505

  Berger, Sven C ^a  

^a GOETHE UNIVERSITY   (Germany)

Author keywords

Banking; Cashpoints; Consumer behaviour; Germany; Self service; Selling methods

Indexed keywords

EID: 72049118896     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320911002322     Document Type: Article

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