Offline and online banking - where to draw the line when building trust in e-banking?

International Journal of Bank Marketing

Volumn 28, Issue 1, 2010, Pages 27-46

  Yap, Kenneth B ^a   Wong, David H ^b   Loh, Claire ^b   Bak, Randall ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Banking; Customer services quality; Electronic commerce; Trust

Indexed keywords

EID: 75649112992     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011013571     Document Type: Article

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