Adding value to retail financial services

International Journal of Bank Marketing

Volumn 18, Issue 5, 2000, Pages 222-232

  Devlin, James F ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

Competitive advantage; Financial services; Services marketing; Value analysis

Indexed keywords

EID: 84986105930     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320010356780     Document Type: Article

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