Cross boundary relationships in Portuguese banking and corporate financial services

International Journal of Bank Marketing

Volumn 18, Issue 7, 2000, Pages 338-346

  Proença, Joao F ^a   Mota de Castro, Luis ^a  

^a UNIVERSITY OF PORTO   (Portugal)

Author keywords

Banking; Business to business marketing; Channel relationships; Networking; Relationship marketing

Indexed keywords

EID: 84986078212     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320010359552     Document Type: Article

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