Enhancing new product development performance: An organizational learning perspective

Journal of Product Innovation Management

Volumn 15, Issue 5, 1998, Pages 403-422

  Adams, Marjorie E ^a   Day, George S ^a   Dougherty, Deborah ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; DECISION THEORY; MARKETING; PRODUCTION ENGINEERING; PROFESSIONAL ASPECTS; STRATEGIC PLANNING; SUPERVISORY PERSONNEL;

CROSS-FUNCTIONAL METHODS; MARKET LEARNING; NEW PRODUCT DEVELOPMENT (NPD);

PRODUCT DESIGN;

EID: 0032165995     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(98)00013-7     Document Type: Article

References (68)