Learning process in new product development teams and effects on product success: A socio-cognitive perspective

Industrial Marketing Management

Volumn 35, Issue 2, 2006, Pages 210-224

  Akgün, Ali E ^a   Lynn, Gary S ^b   Yilmaz, Cengiz ^c  

^a GEBZE TECHNICAL UNIVERSITY   (Turkey)

^b STEVENS INSTITUTE OF TECHNOLOGY   (United States)

^c BOGAZICI UNIVERSITY   (Turkey)

Author keywords

New product development; Organizational learning; Social cognition; Team learning

Indexed keywords

EID: 32044470084     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.02.005     Document Type: Article

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