An exploratory investigation of organizational antecedents to new product success

Journal of Marketing Research

Volumn 34, Issue 1, 1997, Pages 107-116

  Ayers, Doug ^a   Dahlstrom, Robert ^a   Skinner, Steven J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031501952     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152068     Document Type: Article

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