How marketing research affects cycle time: A case of the telecommunications industry

Journal of Business and Industrial Marketing

Volumn 16, Issue 4, 2001, Pages 258-273

  Barczak, Gloria ^a   Sultan, Fareena ^a  

^a NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Cycle time; Market research; R D; Telecommunications industry

Indexed keywords

EID: 0442297530     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005504     Document Type: Article

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