Empirical models of manufacturer-retailer interaction: A review and agenda for future research

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 273-285

  Ailawadi, Kusum L ^a   Bradlow, Eric T ^b   Draganska, Michaela ^c   Nijs, Vincent ^d   Rooderkerk, Robert P ^e   Sudhir, K ^f   Wilbur, Kenneth C ^g   Zhang, Jie ^h  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c STANFORD UNIVERSITY   (United States)

^d NORTHWESTERN UNIVERSITY   (United States)

^e TILBURG UNIVERSITY   (Netherlands)

^f YALE UNIVERSITY   (United States)

^g DUKE UNIVERSITY   (United States)

^h UNIVERSITY OF MARYLAND   (United States)

Author keywords

Channel power; Channel profit; Private label; Trade promotions; Vertical strategic interaction

Indexed keywords

EID: 77954425237     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9107-0     Document Type: Article

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