A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel

Marketing Science

Volumn 29, Issue 1, 2010, Pages 57-74

  Draganska, Michaela ^a   Klapper, Daniel ^b   Villas Boas, Sofia B ^c  

^a STANFORD UNIVERSITY   (United States)

^b GOETHE UNIVERSITY   (Germany)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Bargaining; Competitive strategy; Distribution channels; Econometric models

Indexed keywords

EID: 76049102835     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0472     Document Type: Article

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