Own-brand and cross-brand retail pass-through

Marketing Science

Volumn 24, Issue 1, 2005, Pages 123-137

  Besanko, David ^a   Dubé, Jean Pierre ^b   Gupta, Sachin ^c  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

^c The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

Channels of distribution; Econometric models; Pricing; Promotion; Retailing

Indexed keywords

EID: 14844317767     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0043     Document Type: Article

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